ADP

🏆 ADP Category Leadership

ADP holds the #1 position in Payroll Software across AI recommendation systems, with a category-specific consideration_index of 87%.

Competitive Position

Rank	Brand	Score
#1	ADP	87%
#2	Paychex	74%
#3	Gusto	74%
#4	Intuit QuickBooks	73%

What This Means

When users ask AI assistants about payroll software, ADP appears first in recommendations more often than any competitor. This prompt_affinity leadership translates to:

• First-mover advantage in AI-assisted discovery

• Higher recommendation_weight in purchase decisions

• Dominant contextual_emergence in category conversations

Defending the Position

Category leadership requires continuous attention. Monitor for:

• Competitor inference_momentum gains

• New entrants with strong AI presence

• Category definition shifts

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*Data from OutCited.com • Week 49, 2025*