Affirm

⚔️ Affirm Competitive Position

In Buy Now Pay Later, Affirm ranks #3 among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
Affirm	92%	—
Klarna	95%	-3%
Afterpay	93%	-1%
Sezzle	87%	+5%

Competitive Dynamics

Challenger Position: Affirm trails the category leader by 3 points. Closing this gap requires increased contextual_emergence in AI training data.

Watch List

These competitors could impact Affirm's position:

• Klarna (95%): Close competitor, monitor weekly

• Afterpay (93%): Close competitor, monitor weekly

• Sezzle (87%): Significant gap, lower threat

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*Data from OutCited.com • Week 49, 2025*