Afterpay

⚔️ Afterpay Competitive Position

In Buy Now Pay Later, Afterpay ranks #3 among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
Afterpay	76%	—
Affirm	91%	-15%
Klarna	82%	-6%
PayPal Invoicing	69%	+7%

Competitive Dynamics

Challenger Position: Afterpay trails the category leader by 15 points. Closing this gap requires increased contextual_emergence in AI training data.

Watch List

These competitors could impact Afterpay's position:

• Affirm (91%): Close competitor, monitor weekly

• Klarna (82%): Close competitor, monitor weekly

• PayPal Invoicing (69%): Significant gap, lower threat

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*Data from OutCited.com • Week 49, 2025*