Apple

⚔️ Apple Competitive Position

In Wearable Devices, Apple leads among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
Apple	92%	—
Fitbit	77%	+15%
Samsung	72%	+20%
Garmin	69%	+23%

Competitive Dynamics

Leadership Position: Apple maintains the highest prompt_affinity in this category. The nearest competitor (Fitbit) trails by 15 points.

Watch List

These competitors could impact Apple's position:

• Fitbit (77%): Significant gap, lower threat

• Samsung (72%): Significant gap, lower threat

• Garmin (69%): Significant gap, lower threat

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*Data from OutCited.com • Week 49, 2025*