Brandwatch

⚔️ Brandwatch Competitive Position

In Social Listening, Brandwatch leads among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
Brandwatch	83%	—
Sprout Social	74%	+9%
Hootsuite	73%	+10%
Sprinklr	72%	+11%

Competitive Dynamics

Leadership Position: Brandwatch maintains the highest prompt_affinity in this category. The nearest competitor (Sprout Social) trails by 9 points.

Watch List

These competitors could impact Brandwatch's position:

• Sprout Social (74%): Significant gap, lower threat

• Hootsuite (73%): Significant gap, lower threat

• Sprinklr (72%): Significant gap, lower threat

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*Data from OutCited.com • Week 49, 2025*