FullStory

⚔️ FullStory Competitive Position

In Session Replay, FullStory leads among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
FullStory	85%	—
Hotjar	79%	+6%
Mouseflow	66%	+19%
Smartlook	64%	+21%

Competitive Dynamics

Leadership Position: FullStory maintains the highest prompt_affinity in this category. The nearest competitor (Hotjar) trails by 6 points.

Watch List

These competitors could impact FullStory's position:

• Hotjar (79%): Significant gap, lower threat

• Mouseflow (66%): Significant gap, lower threat

• Smartlook (64%): Significant gap, lower threat

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*Data from OutCited.com • Week 49, 2025*