Laybuy

⚔️ Laybuy Competitive Position

In Buy Now Pay Later, Laybuy ranks #12 among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
Laybuy	50%	—
Affirm	91%	-41%
Klarna	82%	-32%
Afterpay	76%	-26%

Competitive Dynamics

Challenger Position: Laybuy trails the category leader by 41 points. Closing this gap requires increased contextual_emergence in AI training data.

Watch List

These competitors could impact Laybuy's position:

• Affirm (91%): Close competitor, monitor weekly

• Klarna (82%): Close competitor, monitor weekly

• Afterpay (76%): Close competitor, monitor weekly

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*Data from OutCited.com • Week 49, 2025*