Clutch (by Merkle)

📉 Clutch (by Merkle) AI Visibility Decreases

Clutch (by Merkle)'s consideration_index moved from 85% to 68% this week, a 17 point decrease.

The Numbers

Metric	Last Week	This Week	Change
AI Memory Score	85%	68%	-17%

What Drove This Change

This temporal_drift indicates decreased recommendation_weight. Possible factors:

• Competitors gaining AI mindshare

• Reduced contextual relevance in training data

• Category definition shifts affecting prompt_affinity

What to Watch

Temporary dips are normal. If this trend continues for 3+ weeks, it may indicate a structural shift requiring attention.

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*Data from OutCited.com • Week 49, 2025*