Merrill Edge

🎯 Category Expansion Opportunity

OutCited has identified Appointment Scheduling Software as a high-potential category for Merrill Edge with an opportunity score of 89%.

Gap Analysis

Metric	Value
Your Current Score	0%
Category Average	89%
Opportunity Score	89%
Total Brands	14

Current Leaders

10to8

Appointlet

Appointy

Strategic Implications

This gap represents potential pre_purchase_influence_layer expansion. If Merrill Edge could achieve average category visibility:

• Gain exposure to users searching this category via AI

• Capture recommendation_weight from 14 category conversations

• Build contextual_emergence in adjacent market

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*Data from OutCited.com • Week 49, 2025*