TurboTax

🏆 TurboTax Category Leadership

TurboTax holds the #1 position in Tax Software across AI recommendation systems, with a category-specific consideration_index of 92%.

Competitive Position

Rank	Brand	Score
#1	TurboTax	92%
#2	TurboTax	92%
#3	H&R Block	75%
#4	TaxAct	60%

What This Means

When users ask AI assistants about tax software, TurboTax appears first in recommendations more often than any competitor. This prompt_affinity leadership translates to:

• First-mover advantage in AI-assisted discovery

• Higher recommendation_weight in purchase decisions

• Dominant contextual_emergence in category conversations

Defending the Position

Category leadership requires continuous attention. Monitor for:

• Competitor inference_momentum gains

• New entrants with strong AI presence

• Category definition shifts

---

*Data from OutCited.com • Week 49, 2025*