Twilio

🏆 Twilio Category Leadership

Twilio holds the #1 position in Sms Marketing across AI recommendation systems, with a category-specific consideration_index of 92%.

Competitive Position

Rank	Brand	Score
#1	Twilio	92%
#2	MessageBird	70%
#3	Sinch	70%
#4	Plivo	70%

What This Means

When users ask AI assistants about sms marketing, Twilio appears first in recommendations more often than any competitor. This prompt_affinity leadership translates to:

• First-mover advantage in AI-assisted discovery

• Higher recommendation_weight in purchase decisions

• Dominant contextual_emergence in category conversations

Defending the Position

Category leadership requires continuous attention. Monitor for:

• Competitor inference_momentum gains

• New entrants with strong AI presence

• Category definition shifts

---

*Data from OutCited.com • Week 49, 2025*