ADP

⚔️ ADP Competitive Position

In Payroll Software, ADP leads among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
ADP	87%	—
Paychex	74%	+13%
Gusto	74%	+13%
Intuit QuickBooks	73%	+14%

Competitive Dynamics

Leadership Position: ADP maintains the highest prompt_affinity in this category. The nearest competitor (Paychex) trails by 13 points.

Watch List

These competitors could impact ADP's position:

• Paychex (74%): Significant gap, lower threat

• Gusto (74%): Significant gap, lower threat

• Intuit QuickBooks (73%): Significant gap, lower threat

---

*Data from OutCited.com • Week 49, 2025*