TurboTax

⚔️ TurboTax Competitive Position

In Tax Software, TurboTax leads among 4 tracked competitors.

Head-to-Head Comparison

Brand	AI Score	Gap
TurboTax	92%	—
TurboTax	92%	0%
H&R Block	75%	+17%
TaxAct	60%	+32%

Competitive Dynamics

Leadership Position: TurboTax maintains the highest prompt_affinity in this category. The nearest competitor (TurboTax) trails by 0 points.

Watch List

These competitors could impact TurboTax's position:

• TurboTax (92%): Close competitor, monitor weekly

• H&R Block (75%): Significant gap, lower threat

• TaxAct (60%): Significant gap, lower threat

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*Data from OutCited.com • Week 49, 2025*